Basically a link farms is a hodgepodge of non-related sites
all linking together with the sole purpose of trying to
obtain as many possible links as possible.
Never trade links with a link farm. It will back fire on
you!
One of the interesting things that makes Google unique,
is that in determining your page ranking it looks at how
many other web sites link to you and how many web sites
you link back to.
The theory goes (so they say) that the more pages that
link to you, the more important you must be, therefore the
more deserving your site is of a higher rank.
It didn't take long before software programmers ran with
this concept and developed what is called link farms.
However, the link farm is a completely worthless method
of driving Web traffic to your site as this method of link
exchange actually dilutes the relevance of your page for
your chosen keywords.
For example if your web site is about cooking, why would
you to trade links with web sites that have to do with golf,
race cars, Teletubbies, insurance agencies, backscratchers,
air filters, etc.
I think you get the idea here. In order for a link exchange
to drive traffic to your site and to help you in Google,
the web site you trade links with must be related in some
way to your site.
Think of it as one big giant theme. So in the example of
your cooking web site, you would want to trade links with
other sites that were about; pots and pans, recipes, other
cloaking sites, foreign cuisine, kitchenware, house wares,
etc.
By doing this you help create sort of a Min-Web with a
common theme. Google loves this and will and will reward
you with better rankings.
On the other hand should you decide to take the easy route
and link to just anyone, Google will penalize your site
and your ratings and rankings will suffer.
Creating a new link campaign can mean a LOT of work as
it is VERY time consuming. We've found great success automating
this process and we
use and recommend this service for our linking campaigns.
Best of luck, and see you at the top!
Don Schnure
thieptraitim.com
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