Recruitment firms specialize in promoting diversity

Of course, there is the crisis, social plans, the question of salaries... But at the same time, another is thinking up businesses and their HRD: diversity. A matter of substance, with perspective a significant turning point in practices. But something that actors do not always know how to apprehend.

Therefore, the reflection in full swing. Seminars, conferences and reports diversity multiply. Business chairs are on the campus. A Charter, labels have been launched. Recruitment firms specialize in promoting diversity. This is the case of Mozaïk HR: "We work at two levels, says said Hammouche, the Director-General." For companies, recruitment and HR to process change attitudes. And the candidates including immigration, to enhance their skills. "A sign: the theme of diversity and equality will serve as a"red thread"in the next national forum of the ANDRH (1), may 12.

Several reasons explain this trend. Needless to obscure the face: some companies first saw an opportunity to refine their image. Leaves, sometimes, to do nothing change, or not much.

But other incentives grow recruiters play the card of diversity. The first: expand their vivier is a way to fight against the "monogamy" and anticipate the effects of the massive retirements on their pyramid. Yazid Sabeg, the equal opportunities Commissioner, concerned of the possibility of a "crash of skills" for firms of the hexagon.

Then, it is for businesses to look more like their customers. For groups such as l ' Oréal, Accor and Renault, who sell in the world, recruit various profiles is a way to reflect the diversity of their clientele. And make appreciate.

And above all, diversity is a factor in performance improvement. According to a survey of cabinet Eurogroup, a majority of large groups see it as a source of innovation and creativity. A means of stimulating the dynamism of their collaborators and to advance the results. In short, companies find their account.

Result, their practices evolve. "We have made great progress, indicates Violaine Moraillon, responsible for recruitment in Altran (between 1,200 and 1,700 hires planned this year).". Today, there is not in discrimination in the hiring, either for women, disabled people, people of colour or social origin. But this was done spontaneously: we have no specific provisions to promote diversity.

Uneven progress

"We are present in the world, and have 55 nationalities in our workforce, said for his part Anik Chaumartin, HRD France of PricewaterhouseCoopers. We are of course open to other cultures. But the situation leads us to innovate. And, for example, to create more diverse teams, men and women with disabilities and valid, of all origins and all training courses. Diversity is not a gadget. We even go much further. Companies will be forced including on the basis of the age pyramid.

Rest all forms of diversity are not at the same pace. The gender parity is unanimously at least in speeches. Open to university graduates or the recruitment of foreign executives develop also. But on the basis of disability, the advances are less obvious: only 40 companies comply with the law requiring them to use at least 6 of persons with disabilities. And the overcautiousness prevails when it comes to recruit candidates from the "visible minorities". A equal degree, the candidature of young people from working-class neighborhoods remains excluded nearly 4 times on 5...