Officially the chain is does not aim of hearing

Announced last September for the month of January, shifted to re-entry because the poor advertising climate, the newscast of M6 to launch in the battle of the "20 hours" on September 7. Alone, this new JT named "The 19 45" (for its broadcast schedule), is the event of the re-entry of M6: twenty-two years after its creation, the chain chaired by Nicolas de Tavernost is finally a newscast in the evening worthy of the name, with two presenters: Claire Barsacq (which had hitherto "Forbidden Zone" in lining of Mélissa Theuriau) and Nathalie Renoux (ex-présentatrice of the "12 50" of the midday). Is not far away, the first time that the chain is adventure field information since its inception. It was first invested field of magazines ("Capital", "Prohibited Zone"...), then launched in the early 1990's, the "6 Minutes" while images, which are the costs of the launch of "19 45."

Last stone of the building

In 2006, the chain had crossed a new level by launching an Edition at midday. The edition of the evening is the last stone of the building. Officially, the chain is does not aim of hearing. Informally, it is fixed as a reference the 2 million viewers who, every night, before the "6 Minutes".

If "The 19 45" of M6 will play of course not in the same Court of hearing that "20 hours" Laurence Ferrari (TF1) and David Pujadas (France 2), this launch marks an evolution in the ambitions of the string. "It will arise whether it remains whether this works or not." "One part for twenty or thirty years", said Monday night Jerome Bureau, Director of information and M6 magazines. 'I am confident that it will install a hub of information for eight hours less a quarter', added Nicolas de Tavernost, that this journal is "a brick of the reconstitution of the slice 19: 45-8: 50.

It must a strategic slice for advertisers, be remembered. Three quarters of the advertising revenue of M6 are carried out after 18 hours. However, after the "6 Minutes", the string undergoing a recession of its hearings, the "20 hours" of its major competitors, which penalizes the regularly at the launches of the first part of evening programs. "The 19 45" must address, but the après-journal will be just as strategic for M6. For now, the chain provides a unique American series. Financially, M6 does not disclose the budget of this new information group, which will be at equivalent cost to that of the "6 Minutes". The only recording studio has cost the trifle of EUR 10 million.

This small revolution from information within the subsidiary of the RTL Group is accompanied by high stability from the rest of the grid, where the main programs and magazines ("Beijing Express", "Incredible Talent" or "love is in the Meadow") are renewed. In the context of advertising recession, and while Nicolas de Tavernost hopes a second less bad than the first half (-14), the time is the maintenance of the cost of the grid at the annual level of EUR 300 million. While waiting for better days.